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Employment Opportunities

To Apply

Resume and inquiries to our Human resources department are invited by Email, FAX, or Mail.

Corporate Office

Mailing Address:
Human Resources Department
89 Hangar Way
Watsonville, CA 95076

E-mail: hr@telescope.com
Fax: 831-763-7027

Orion Telescopes & Binoculars is continually growing, and we're always on the lookout for qualified applicants to join our team! As the leading direct-to-consumer brand of outdoor optics, Orion is an exciting place to work. Our headquarters are located in beautiful Santa Cruz County on the Central California coast, just 20 miles south of Silicon Valley and 75 miles south of San Francisco. Orion employees enjoy a comfortable, stimulating working environment. The atmosphere is cooperative, team-oriented, and casual yet professional. Orion offers a competitive compensation & benefits package.

Current Opportunities

Director of eMarketing | eMarketing Program Assistant | Customer Service Representative 1 | Product Development & Project Manager (PDPM) 3 | Technical Service Representative 1

Part-Time or Full-Time

Location: Watsonville

Drive and manage the overall eMarketing functions for Orion Telescopes & Binoculars (www.telescope.com) and deliver results vs. objectives. Manage internal team of 4-5 plus act as liaison with key third party vendors.

Primary Responsibilities:

Build, manage and develop the eMarketing personnel into an aggressive, nimble, data driven, creative, results-oriented, and customer-centric team

  • Provide the staff with clear objectives and priorities
  • Coach for success
  • Review results vs. objectives with employees at least quarterly, and ensure that team is on track for success

Manage the team and deliver aggressive eMarketing plans that drive qualified traffic, revenue, and margin growth, while focusing on driving ROI improvement vs. budget and previous year

  • Paid Search (SEM)
  • Natural Search (SEO)
  • Comparison Shopping Engines (CSE)
  • Affiliates
  • Marketplaces
  • Email
  • Digital catalogs (on telescope.com and mobile apps)
  • Social Media
  • Community & content management, including user generated content
  • Other new technologies/solutions that may emerge

eMarketing Strategy

  • Research market trends and new technologies that would enhance the customer experience, drive brand engagement, increase traffic, drive conversions. Define strategic requirements and create business cases for new program management solutions, site functionality, layout changes and upgrades, etc.
  • Partner with merchandising, creative and operations teams to define and implement our eMarketing capabilities, initiatives and customer engagement / community initiatives
  • Web Site enhancements/roadmap
    • Collaborate with Senior Marketing Manager and VP, Operations on the customer experience elements of the web site, including: navigation, functionality and new platform requirements, including mobile and tablet optimization.
    • Collaborate with the Creative Director on the layout, design and creative elements
  • Promotions
    • Collaborate with Creative Director and VP, Merchandising to strategize, plan and launch promotions.

"Voice of Customer" / Customer Segmentation / Customer Engagement

  • Conduct market research to understand customer needs and continually refine "personas".
  • Incorporate customer needs and feedback into marketing campaigns. Ensure marketing appropriate targets personas and speaks to persona wants/needs
  • Aggressively increase and improve the quality of the buyer file by optimizing with RFM, LTV statistical models, 3rd party database modeling and other techniques as appropriate

Testing & Optimization

  • Oversee testing and optimization program, working with third party vendor, to drive conversion and website optimization through A/B and multivariate testing.
  • Coordinate and oversee monthly/quarterly usability testing. Summarize findings and recommend changes to website, creative, and/or merchandising based upon user feedback.

Analytics & reporting

  • Conduct weekly and monthly reporting to monitor performance and respond accordingly
  • Analyze and make recommendations for enhancements of marketing programs, including interactive programs, web navigation, eMarketing campaigns, and other website programs.
  • Create and drive a data driven decision making culture

Operational Execution

  • Day-to-Day
    • Responsible for the day-to-day operations of the ecommerce web site, including smooth promotion execution; updates to content, layout, design; efficient management of all eMarketing programs; coordination with third parties, etc.
    • Implement "best practices" in the support of web site day-to-day operations, including a commitment to "taking work out" through process reengineering
    • Through personal efforts, demonstrate a high commitment level for attention to detail.
  • Content Creation
    • Strive to define and create unique content that will further differentiate Orion from our competitors (ex. imaging, video, copy, etc.)
  • Partnership

    • Build effective cross-functional relationships with the senior members of the creative, merchandising, finance, operations, and call center teams


    • BA Degree required; MBA preferred
    • Proven track record producing measurable business results that enhance the valuation of the company
    • Demonstrated pattern of excellent leadership: accountability in decision making with consistency and integrity, balanced analysis and decisiveness. "Can do", inclusive, positive leadership style
    • Demonstrated analytical skills
    • 3+ years of B2C ecommerce marketing
    • Experience with SEM, SEO, affiliates, SCE.
    • Direct marketing experience including:
      • customer segmentation
      • value proposition creation
      • catalog development and execution
      • Promotions
    • B2C web merchandising experience helpful
    • Strong communication skills, including: use of collaborative relationships for accomplishing work objectives, demonstrated pattern of listening, sharing ideas, and recognizing other's contributions
    • Proven ability to meet or exceed Budget objectives
    • Consumer Electronics Industry experience preferred
    • Previous management experience of 2 to 5+ years; exceptional demonstrated leadership skills

    Part-Time (25 Hours/Week)

    Location: Watsonville

    Job Objective:

    Support the management of domestic and international affiliate, SCE and marketplaces program(s) to include: program definition, vendor selection, program implementation planning, program launch, analyze the program performance data, program refinement, and day-to-day management.

    As a member of the Internet Marketing team, support the overall daily web site production processes including Marketing and Merchandising content generation and production to telescope.com and Amazon.com.

    Primary Responsibilities

    1. A. Program Management:
      • 1. Support revenue and/or customer-facing programs as detailed by the Website Marketing Administrator & Program Manager
      • 2. Strong attention-to-detail, the ability to compile and analyze data, make recommendations for improvement and implement the solutions.
      • 3. Meet or exceed budget goals including revenue, margin, cost, and customer acquisition goals
      • 4. Work closely with other departments to integrate your program effectively into existing promotions, graphics, business processes, etc.
    2. B. Internet Operation:
      • 1. Actively manage the day-to-day program to meet program goals and/or budget. Ongoing management involves:
        • a. Affiliate programs: business development and relationship management to grow and cultivate affiliates; monitoring performance; updating promotional and creative information/graphics; researching new developments that would enhance or impact program such as tax law changes, compile and analyze data measuring revenue/cost for overall success of the programs,
        • b. SCE/Marketplace: monitor product feeds and placement; monitor bids, manage spend as per the budget; research new trends, growth opportunities; research and outreach to new SCEs and marketplaces; planning and implementation on new marketplaces, such as eBay and Amazon.
      • 2. Provide data planning and execution support to new web initiatives.
      • 3. Oversee eCatalog mapping.
      • 4. Enter price changes, description changes and other adjustments into proprietary systems and our web platform as appropriate.
      • 5. Execute promotions for Telescope.com and Amazon (sale prices, free gifts, free shipping, etc.).
      • 6. Other miscellaneous website maintenance functions for Telescope.com and Amazon websites.

    Critical Skills/Expertise:

    Intermediate to Advanced Excel skills including the ability to input data and build clear and effective spreadsheets.

    • 1. Keen quantitative and analytic skills
    • 2. Strong word skills.
    • 3. Knowledge of basic internet skills (email, web surfing, search engine use, etc.).
    • 4. Knowledge of technical aspects of web design and organization helpful (but not required).
    • 5. Strong written and verbal communications skills.
    • 6. Self-starter, able to work with minimal supervision, able to "multi-task" effectively.
    • 7. Detail-oriented.
    • 8. HTML and CSS skills.
    • 9. Knowledge of database structure and capabilities and web site system architectures.

    Job Standards:

    Communicate clearly, pleasantly and effectively, both verbally and in writing.

    • 1. Work effectively with co-workers in all departments of the company.
    • 2. Accurate, thorough and timely data entry.
    • 3. Ability to prioritize work tasks.
    • 4. Effectively learn and apply training material.
    • 5. Strong project management skills.
    • 6. Ability to define and continuously refine / streamline production processes, including creating and clearly documenting process steps.
    • 7. Minimum 2 + years web administration experience (or equivalent) helpful but not required.
    • 8. Minimum 1+ years in support of a high volume business to consumer e-commerce business.
    • 9. Working knowledge of Orion Telescopes & Binoculars products.

    Part-Time: 15 - 25 hours per week

    Location: Watsonville

    This position provides the basic aspects of sales and customer service.

    Primary Responsibilities:

    • Answering customer calls, email and live chat requests/questions.
    • Assisting customers with product selection, processing orders on-line, data entry and assuring that customer issues are resolved.
    • Providing customers with basic order history, billing, and shipping information.

    Minimum Qualifications:

    Qualified applicant should have:

    • Strong written/verbal communication and problem solving skills required.
    • Previous retail sales/customer service experience, preferred.
    • Ability to accurately enter data into the computer system.


    Location: Watsonville

    Job Objective: (Purpose for position)

    The PDPM will champion the development and launch of new product projects for Orion. He/She will be responsible for a project from conception thru development and launch/shipment in a timely manner. He/she will program manage and conduct product development activities, expedite the product through the vendors manufacturing cycle, explain the product advantages to non-technical staff and provide documentation and training in the use and operation of the product. Will provide ongoing tier three support for the product. (~30% of time).

    The employee will serve as the project/program lead for core product development projects. Responsible for overseeing the requirements development, specification, design, scheduling, and engineering development as appropriate, using in-house resources as well as outside vendors and services. Perform prototype and sample evaluations, diagnose technical problems, conduct bench and field tests and create written reports and recommendations.

    The employee will provide guidance for the in-house assembly and inspection of Orion products. As well as oversee technical editing of product instructions. May supervise other Product Development staff.

    Provide product marketing expertise and supervision to the organization as required for the technical products under their area of responsibility, including new product planning (MRD, BRD and PRD creation), cost benefit analysis, vendor analysis & management, total Product Lifecycle Management planning and implementation of products he/she develops and/or is assigned.

    Essential Job Functions: (Functions essential to attaining job objectives)

    1. Product Development:
      • a. Own assigned product portfolio from design to delivery and end of life.
      • b. Own the product roadmap, including concept justifications and annual financial forecasts per sku. Review and receive buy-in at least quarterly with senior management.
      • c. Spearhead product design and development based on merchandising goals for new product (including software and/or hardware engineering and assuming project/program management responsibility).
      • d. Provide specifications, product descriptions and other documentation, build engineering prototypes or make design modifications to existing products as directed.
      • e. Research and source outside suppliers of needed parts and services, also engineering and manufacturing firms.
      • f. Work with in-house or outside designers and engineers, negotiate contracts, timelines, and fees, provides all necessary support documentation. Evaluate finished work.
      • g. Initiate engineering changes to existing products as needed, create engineering change notices.
      • h. Takes initiative to expedite vendor acceptance and timely manufacture of assigned products.
    2. Product/Sample Evaluation:
      • a. Provide optical lab testing, lab and field-testing of products or product samples and create written reports of the findings.
      • b. Provide guidance to Technical Services on testing methods and on needs for specific inspection and testing for certain products.
    3. Product Problem Solving:
      • a. Diagnose product problems and determine appropriate solutions. Provide necessary documentation and correspondence with vendors on technical issues.
    4. Inspection and Repair:
      • a. Provide inspection of incoming Orion products, as required, or instruct DC staff on inspection criteria and procedures.
      • b. Provide guidance to Technical Services on product repairs.
    5. Assembly:
      • a. Provide guidance for others to assemble Orion-manufactured products.
      • b. Document assembly procedures and assist in maintaining product logs and documentation.
    6. Other:
      • a. Monitor products for quality and reliability issues.
      • b. Contribute new product concepts and seek to differentiate Orion with proprietary IP.
      • c. Oversee scheduling, writing, and technical editing of product instructions. (~30% of time).
      • d. Maintain a clean and orderly work area.

    Critical Skills/Expertise: (Needed specifically for this position)

    • Experience in Category & Product Management, and Project/Program Management (Product requirements, planning, go-to-market analysis and planning, positioning, segmentation, etc).
    • Deep knowledge of consumer optical products (should be a hobbyist).
    • Knowledge and experience in astronomical imaging (image acquisition, image processing software expertise) a big plus.
    • Experience in consumer product/consumer electronics manufacturing, product engineering and/or optical instrumentation
    • Strong project management bias - the ability to take leadership of a project from concept through to shipment and successful marketing.
    • Ability to analyze and understand engineering product drawings.
    • Knowledge and ability to work with computer, small tools and equipment.
    • Knowledge of Microsoft Office (especially Word, Project and Excel).
    • Ability to write/develop instructional materials.
    • Retail Merchandising and/or Category Management desirable.
    • Strong retail business acumen desirable.

    Job Standards: (Minimum qualifications needed to perform essential job functions)

    • Ability to read and write English.
    • Ability to safely work around machine equipment.
    • Demonstrable ability to prioritize work, work under pressure, and to meet deadlines.
    • Ability to communicate technical material clearly both verbally and in writing - as in product evaluations, product documentation and product training.
    • Ability to communicate effectively with co-workers, customers and management.
    • Minimum education: Bachelor's degree in science or engineering or higher.
    • Ability to safely lift 40-50 lbs.
    • Ability to travel overseas.

    Required Knowledge of Equipment: (Machines, devices, software, tools used in job)

    • Assorted hand and machine tools.
    • Personal computer and/or engineering work station.
    • Basic engineering drawing software programs.
    • Electronically controlled equatorial mount.
    • Digital imaging equipment (CCD cameras, autoguiders, imaging related software programs).

    Non-Essential Functions:

    • May be assigned other tasks as needed to accomplish the goals of the department and company.

    Job Location:

    • Corporate Offices: 89 Hangar Way, Watsonville, CA 95076, and
    • Remote astronomical observing locations (for field work), which may include working in conditions of extreme cold, high elevation (low oxygen) and limited amenities.
    • National and International Travel may be required up to 10% of the time.


    Location: Watsonville

    To assist customers and CSRs with technical information and support on Orion products and other products that Orion sells. To provide technical training for all Customer Service Department staff members.

    Primary Responsibilities:

    • Assist customers, within established guidelines to resolve issues and answer questions related to purchased items. This includes, but is not limited to, providing support in resolving warranty and non-warranty product issues, sending replacement parts, product assembly and usage, software installation and support of camera or other component drivers and software. Offer advanced pre-sales support for customers considering a purchase or comparing Orion with other brands and product lines. Requires a cursory knowledge of competing brands
    • Develop and conduct technical meetings and training sessions to enhance the Department's technical knowledge. This includes nighttime training sessions demonstrating the use and features of various products in real-world observing conditions. Also develop and conduct training sessions for weekly Department meetings
    • Identify and properly communicate product issues such as, but not limited to, customer concerns related to instruction manuals, catalog and web copy discrepancies or other product issues to other departments
    • Provide continuous department product training for all CSRs
    • Enter and maintain journals related to customer concerns and corrective action. Keep customer journals current and up to date, resolving journal entries within designated time frame
    • Stay current with the latest developments in the astronomy field and related products
    • Answer phones, support emails and respond to chats within designated time frames
    • Perform within Department standards to meet TSR I goals
    • Submit tech notes for the Orion web-site for common Customer technical issues
    • PC literacy - Should have a working knowledge of current Windows operating systems and be familiar with hardware settings and driver installation/troubleshooting. Need to be able to operate and describe Orion's software and be able to understand and explain software and hardware install and uninstall processes
    • In-depth product knowledge - Must be able to understand and describe the individual component parts of Orion product. Includes, but not limited to describing out of the box assembly and troubleshooting
    • Hands-on observational astronomy experience

    Minimum Qualifications:

    • Communicate verbally in a clear, pleasant tone and manner
    • Ability to read and write English
    • Complete all departmental forms accurately and neatly
    • Accurately enter data into the computer system
    • Learn and apply training materials in an effective manner
    • Communicate effectively with co-workers, supervisors, managers, and customers
    • Clearly document and resolve customer contacts in the journal system
    • Communicate clearly, efficiently and professionally via e-mails, journals, and order memos
    • Accurately identify replacement parts to resolve warranty related issues
    • Multi-line Phone System
    • Telephone Headset
    • Windows based PC (MAC experience a plus)
    • Computer Printers
    • Fax Machine

    * Part-Time staff receive Vacation/PTO/Holiday pay and 401K plan